Bi-Lo is coming! Sell your House in Avondale or Ortega to their employees!

Bi - Lo is moving their headquarters to Jacksonville, FL
Bi - Lo is moving their headquarters to Jacksonville, FL

The Jacksonville Business Journal reported on March 12, 2012 that Bi-Lo is moving their headquarters to Jacksonville, FL. This will bring quite a few new people to town and guess what? They’re going to need houses.

Considering the fact that the offices aren’t too far from Avondale and Ortega, we will probably see quite a few new buyers looking for homes in our area.

So….if you’ve been thinking of putting your house on the market but just weren’t quite sure if you’re ready – NOW is the time! A word of caution – in today’s market, it’s critical that a house must be priced right in order to sell so please consult with us on where current market values are.

Caroline Powell and I are local area experts and were the top producers in the Avondale office last year. Please call us at 904-252-5181.

Fantastic Price Reduction in Ortega neighborhood Of Jacksonville, FL

4853 LongBow Road
4853 LongBow Road - Gourmet Kitchen

As the saying goes, timing is everything! If you’ve been patiently waiting for a great waterfront house that offers quick access to the St. John’s River in the Ortega neighborhood of Jacksonville, FL, then you’ve got to schedule an appointment to come see this fantastic house.

Purchased in 2008, the homeowner made extensive renovations including a brand new gourmet kitchen The space which would certainly qualify for inclusion in any luxury living magazine like Veranda or Coastal Living has professional appliances like a 6 burner Thermador range, honed black granite and white marble countertops, hammered sink, wine cooler, coffee bar and even a warming drawer!

All the baths are new and have exquisite tile work, there are two new air conditioners, 3 new water heaters, all doors and door hardware are new, wool are seagrass are new, baseboards and crown molding are new and all new lighting makes for a finished product that is simply stunning.

4853 LongBow Road
4853 LongBow Road

If the inside renovations weren’t enough to win you over, throw in a sparking pool with diving board, private dock with both boat and jet ski lifts and location on a protected waterway in the highly desired neighborhood of Ortega. Add in the fact that you’re in a great public elementary school (Stockton Elementary) district and you’ve got a home that’s nearly priceless — but the recent $100,000 price reduction makes this house one of the best buys in Ortega. Now only $1.1M for nearly 5,000 square feet of totally renovated space!

Take at look at our virtual tour of 4853 Longbow Road and then call us today at 904-252-5181 for a showing appointment – this could be your lucky day! Take a look at other waterfront homes in Avondale and Ortega between $500K and $1,500,000 and you’ll see for yourself what a great value this house is!

Foreclosure on McGirts Blvd. in Ortega neighborhood of Jacksonville, FL

4250 McGirts Blvd. - Exterior Front
4250 McGirts Blvd. - Exterior Front

If you’ve been patiently waiting to snag a great real estate deal, then your wait has ended. The house located at 4250 McGirts Blvd, is a foreclosure and an amazing buy. Reduced by another $20K today to the incredible price of only $909K, this is the best buy on the St. John’s river right now. Listed by Duval Realty, the house is over 4,000 square feet with 5 bedrooms, 4 and a half baths, huge fireplace, screened in porch, large laundry room, big piece of property, three car garage and a private dock, this house is a steal.

It does need some updating, but at this price, there’s plenty of room built in for the needed repairs.  In my opinion, just changing the exterior color to a more neutral tan with white trim would totally transform this house and give it immediate equity.

4250 McGirts Blvd. - Private Dock with Boat Lift
4250 McGirts Blvd. - Private Dock with Boat Lift

The neighborhood of Ortega is a wonderful place where you can walk, ride bikes, send your kids to school and get to your job downtown in just minutes. The naval air station is also minutes away and then there’s the Super Target – a place we all love to go!

4250 McGirts Blvd. - Back of House showing Large Yard
4250 McGirts Blvd. - Back of House showing Large Yard

Please call us immediately at 904-252-5181 for a showing appointment – this last price reduction is sure to make this one go.

Another $700K + house goes under contract in Ortega

Increasing sales in the $500K - $1M price Range in Avondale, Ortega and Riverside
Increasing sales in the $500K - $1M price Range in Avondale, Ortega and Riverside

The $500 – $1M price point for non-waterfront homes has been hit hard over the last few years in the Avondale, Ortega and Riverside neighborhoods of Jacksonville, FL but it looks like we’re seeing something of a recovery.

in 2009, there were only 8 sales in this price range.
In 2010, there were also only 8.
In 2011, the number more than doubled to a whopping 18.

A quick look at homes that have either sold this year (or are under contract) reveals that we’ve already hit 8 — and it’s only March 24th!

I did a search to see how many homes are currently still available for sale in this price range and find that there are only 14 — one of them is a townhouse and several others have “issues”. Our inventory of “good” homes (nicely renovated with good floorplans) is in short supply and the demand is increasing.

4973 Arapahoe Avenue, Ortega

Buyers are picky these days. They either want turn key, move-in condition homes or  “fixer uppers” at a steeply discounted prices. Take a look at our fantastic listing located at 4973 Arapahoe Avenue in Ortega. This turn key home was built in 2006, has a great floor plan, is very energy efficient & has a beautiful sparkling pool – just in time for summer!

Our inventory of renovated turn key homes in Avondale, Ortega and Riverside is low and there are lots of buyers out there, so if you’ve been thinking of selling, please give us a call.

Does Staging a Home REALLY make a difference? Take a look at this Before and After!

Take a look at these before and after pictures of a home that we had listed in the Ortega neighborhood of Jacksonville, FL.  As you can see the before picture is pretty bland.


And….. after. Add, sofa with contrasting pillows, a leather armchair, some pictures on the wall and accessories on the built in shelving. Don’t you love the green glass jar?

Now look at the before and after pictures of the deck just outside the family room.


And……after. Add furniture, some plants and pillows, an area rug and, voila, a space Martha Stewart would be proud to call her own!

deck from side angle

You probably wouldn’t be surprised to learn that shortly after staging, we received an offer on this darling home. As real estate experts in Avondale, Ortega and Riverside, we often use resources like staging to help our homeowners get the most out of their property. Count on us for valuable tips like this to ensure you get top dollar for your home!

Readers…..We’d love for you to chime in and tell us what you think! Please leave us a comment!

Why is Woodmere Street near Avondale so popular all of a sudden?

1933 Woodmere
1933 Woodmere Street

In the last few weeks, a waterfront home located at 1933 Woodmere has sold and two more on the same street are under contract. Why the sudden interest in Woodmere? In my opinion, it’s because it’s one of the few places in Jacksonville, FL near the historic district of Avondale that you can buy riverfront real estate for under a million dollars.

What do you get for your money? The home that sold had approx 3,900 sf of living space with 4 bedrooms and 3.5 baths. The most compelling part of this house was the fact that it had dramatic downtown skyline views. Although it was newer construction with good “bones”, most people felt it needs substantial cosmetic updating.

1745 Woodmere Street
1745 Woodmere Street

The home at 1745 Woodmere went under contract in 45 days. A 3BR, 3BA home with approx. 3,300 square feet and a two car garage, the home had very nice water views but also needs substantial updating.

1697 Woodmere Street, Jacksonville, FL
1697 Woodmere Street, Jacksonville, FL

The home at 1697 Woodmere went under contract in only 12 days with the current listing but it was listed recently for 6 months at higher prices, then taken off the market and re-listed. Once it was re-listed, it went under contract almost immediately. This home, like the others, needs updating.

So….if you’re looking for waterfront under a million, you’d better look somewhere other than Woodmere — it’s all GONE!

For a list of other waterfront homes in historic Avondale and Ortega under $1M, click here. Several of these would most likely be considered tear downs and are priced at lot value. If you’d like to see any of these, call me or Caroline today!

JUST LISTED – Perfect Starter Home in Ortega!

4939 Apache Avenue, Jacksonville, FL 32210
4939 Apache Avenue, Jacksonville, FL 32210

Come take a look at this darling bungalow we’ve just listed on a great street in the HEART OF ORTEGA, in Jacksonville, FL. From the moment you pull up, you’ll see that 4939 Apache Avenue has everything a first time home buyer is looking for – the most important of which is location, location, location. The famous glass paned “Ortega” door frames the front of the house and a charming red brick walkway invites you to come inside. A fun fact  is that 4939 Apache was the starter home for several of Jacksonville’s most noted residents who once called this bungalow home.

Three bedrooms, two full baths, large living room with fireplace, two family rooms and large fenced backyard are just the beginning here. Priced at $295,000 and just under 2,000 square feet, this home beckons you to create a nest here.

4939 Apache's glass paned "ortega" door
4939 Apache's glass paned "ortega" door

The glass paned “Ortega” door is famous throughout the neighborhood and you’ll see it on many homes here.

4939 Apache Avenue, Jacksonville, FL 32210
4939 Apache Avenue, Jacksonville, FL 32210

Gleaming hardwood floors accent the cozy fireplace. There’s also great traffic flow from the formal living room into the family room with doorways on either side of the fireplace.

The Avondale & Ortega “Little Black Book of Real Estate” Join today – for FREE!


Ever think about selling your house but not sure you’re quite ready? There’s lots of unfinished business to attend to – update the kitchen, spruce up the landscaping, switch out a few appliances, get dated wallpaper taken down….the list could go on and on. You’re stuck in the analysis/paralysis stage of wondering what your house is worth, feeling daunted by all the things you should do….

What if we told you we’ve got someone looking for a house just like yours! And…….you don’t have to endure keeping it picked up every day, costly updates AND you get to remain in control — and show your house only when you want to?

What if we can bring a qualified buyer directly to your door and voila – you’re ready to move on – no scurrying around and no stress. Sounds pretty good – right?

Let us add you to our little black book of real estate for Avondale and Ortega and we’ll be on the lookout. No pressure, no stress — just quietly let us know you’re out there.

Buyers…..we want you too — casually looking for something but not ready to go “all out” in your search? If just the right house came on the market, you’d certainly be interested but not quite ready to start the search? Tell us what your dream house is and we’ll get to work trying to find it! We know a LOT of people in the neighborhood and are often privy to things that aren’t public just yet.

So….take advantage of our insider’s edge – for buyers AND sellers – send us an email (or text us) and join our Litttle Black Book of Real Estate for Avondale, Ortega and Riverside. PRIVACY GUARANTEED — one of the cornerstone’s of our business is confidentiality. We’ll schedule a private consultation where we’ll take down the details about your home (or what you hope to find), talk about what we think a fair market value might be (or what we think you might have to pay) and when we have someone in the market looking for a house like yours (or someone thinking of selling) – we’ll make the connection!

Two Major Riverfront Estates in Jacksonville, FL Go Under Contract

With about 30 major riverfront estates available for sale in the combined neighborhoods of Avondale and Ortega, it’s with relief that two of them have gone under contract.

Tudor Riverfront Estate in Avondale
Tudor Riverfront Estate in Avondale

The first one, the Mason estate in Avondale, is a property with historical significance. Built in 1928 in the Tudor style of architecture for a prominent local banker, the house sits on an incredible 2.2 acres and has approximately 200 linear feet of riverfront footage. Originally listed for $6,500,000 in June of 2008, the sellers have taken numerous price reductions and changed real estate brokers. The final list price was $2,900,000 (over a $3 million dollar reduction) and we won’t know what the final sales price is until the home sells.

Riverfront estate on "the point" in Ortega
Riverfront estate on "the point" in Ortega

The second home, located at 3737 Ortega Blvd. is situated on one of the most prime spots in Ortega on “the point”. High on a bluff with amazing downtown views, over 6,400 square feet of living space and a guest house, this home was originally listed at $4,700,000 in May 2011. At the time it went under contract, the asking price had been reduced to $2,870,000 which placed the home into short sale status.

As soon as these two homes sell, we’ll be sure to write about the final sales prices.  They will be very good comps and provide much needed data for the remaining riverfront homes on the market.

Sales History in Avondale & Ortega over the Last Three Years

Sales History in Avondale & Ortega Over Last 3 Years

People ask us almost daily what’s going on in Avondale and Ortega with home sales — are they getting better, worse, have we hit bottom? If the number of sales is any indicator, it looks like things are getting better — in fact, how about a LOT better.

In 2010, we had a total of 26 sales between January 1st and March 15th. 7  of the 26 (26 %) were distressed – either foreclosures or short sales.

In 2011, for the same time period (1/1/11 – 3/15/11), we had 31 sales which represents a 20% increase in the number of sales. 10 of the 31 (33%) were distressed. So, we had a nice increase in the number of sales but the percentage that were distressed sales also went up.

So far in 2012 (year to date), we’ve had 43 sales which represents a very nice increase of 39% from 2011 and a whopping increase of 65% from 2010! Only 11 of the 43 sales (25%) were distressed so we had a large increase in the number of sales and a decrease in the number that were distressed.

For up to the minute news on what’s going on in our neighborhood or an evaluation of what your home might be worth, please call us! We love to share what we know.